Microsoft Scenario Library Retail Create personalized shopping journeys

Available with: Microsoft 365 Copilot and Azure AI Foundry

Retail scenario: Create personalized shopping journeys

Back to Retail Scenarios Download scenario guide Implementation

Scenario

Improve sales with product discovery and personalization

1. Improve product discovery

Customers can discover the right products for their needs through a conversational search experience – like talking to an expert, rather than keyword searches and unstructured browsing.

Azure icon

Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Boost basket size with a highly personalized experience.

Increase shopper engagement through expressive back-and-forth conversation. Personalize results using described context factors like season, formality, location, and more.

Azure icon

Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Understand your customer through order history and conversationally-described context.

Separate yourself from the competition with a search experience that makes product discovery easy and efficient while preserving your own brand, voice, and expertise.

Azure icon

Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Make the shopping experience more personal and pleasurable and reflect your unique brand and voice.

Get to run-state right away, with zero training time. Microsoft AI experts designed a model for the specific needs of retail shopping. Realize immediate value out-of-the-box and receive the latest updates.

Azure icon

Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Leverage the latest Microsoft technologies such as Azure OpenAI, ChatGPT, Azure Cognitive Search, and Power Apps, and extend the solution through the Microsoft third-party ISV ecosystem.

Feed data from customer interactions into retail data solutions in Microsoft Fabric for real-time analytics and insights.

Azure icon

Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Gain an unparalleled look into who your customer is and how you can best serve them by analyzing conversational chats.

KPIs

Opportunity to impact key functional area KPIs

Better manage costs, discounts, and pricing to improve average margins.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

Ensure your marketing budget is used efficiently with research, analytics, and personalization capabilities that help you reach customers wherever they are in their shopping journey.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help employee turnover rates

Reduce time spent on shift scheduling while optimizing coverage requirements. Improve employee morale with improved communication and simplified schedule changes.
Improve quality of internal materials and processes
  • Improve job descriptions for further role clarity
  • Improve company meetings with summarization and recap
  • Completely focus during the meeting

Help customers move from ‘browse’ to ‘buy’ with personalized shopping experiences that understand context to surface the perfect product, targeted marketing campaigns that maximize the power of your marketing spend, and helpful answers in the pocket of every store associate.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

Streamline processes that lead to greater customer satisfaction, from analyzing multiple data sources to understand which products to stock to ensuring product availability and answering customer questions in-store.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

Provide real-time monitoring of sales, inventory, customer feedback, and staff performance across different locations and/or channels by leveraging data from various sources to quickly gain actionable insights.
Improve targeting
  • Analyze current product mix
    and cross sell success

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.