Microsoft Scenario Library Media and Entertainment Streamline sentiment analysis

Available with: Microsoft 365 Copilot Chat

Media and Entertainment scenario: Streamline sentiment analysis

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Scenario

Copilot Chat can help media professionals to quickly surface real-time audience sentiment, uncover regional insights, and crat tailored engagement strategies that will resonate across diverse markets.

1. Discover audience reactions​

To rapidly surface public perception and trending themes, Copilot Chat can help teams understand audience mood and engagement by identifying what audiences are saying about a piece of content, brand, or trend.

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Sample prompt: What is the current sentiment around the new season of our show on Reddit?​

2. Explore sentiment​

Next, Copilot Chat can help categorize sentiment drivers to expedite team understanding of what is resonating and what’s not—including links to enable the ability to explore specific comments directly.​

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Sample prompt: What are the most common
complaints and compliments about the show?​

3. Generate new ideas​

Armed with a better understanding of audience sentiment, the team can now brainstorm relevant ideas to shape future content, like behind-the-scenes clips, cast Q&As, or teaser edits, for key audiences based on specific feedback. ​

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Sample prompt: What kind of social content could
we create to address the pacing criticism?​

4. Build sentiment-informed content plan​

Next, Copilot can help generate a week-by-week engagement plan with sentiment-informed content themes and suggested formats that aligns with previous insights.​

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Sample prompt: Help draft a content calendar that addresses 3audience feedback.​

5. Refine for regional content pushes​

To prepare content for specific regions or markets, the team now needs to draft tailored messaging pillars and content ideas for multiple regions—creating a regional-specific content calendar and region-specific briefs for teams or agencies.​

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Sample prompt: What content formats or cultural references should we consider for each market? ​

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.