Microsoft Scenario Library Media and Entertainment Streamline scriptwriting and development​

Available with: Microsoft 365 Copilot

Media and Entertainment scenario: Streamline scriptwriting and development​

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Scenario

Marketers can use AI for assistance with identifying different audiences and creating tailored marketing campaigns for each newly identified segment.

1. Draft new character developments​

To prepare before a new script review, a writer uses Copilot to create additional narrative options and dialogue samples. This helps improve drafting speed and creative quality by providing a creative springboard for the writing team.

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Copilot in Word

Sample prompt: Generate three alternative character arcs for the protagonist in our script, including sample plot points for each arc.​

2. Brainstorm in Teams​

During a live script review, the team uses Facilitator in Teams to help ensure no good idea is lost and the team moves faster from concept to consensus with capabilities like real-time notes and AI-powered Q&A from meeting and web content.​

Sample prompt: @Facilitator add these topics to the agenda [include list of new discussion points].​​

3. Validate legal rights​

Based on new music ideas that surfaced during the brainstorm, Copilot can quickly summarize rights and licensing status for archival assets, flagging any issues and providing a clear go/no-go for use.​

Microsoft Copilot icon

Microsoft 365 Copilot Chat2

Sample prompt: Summarize the rights and licensing status for the music tracks and archival footage mentioned in our latest brainstorm meeting. Flag any assets that need legal review.​

4. Compare script​

Next, the team can use Researcher to summarize comparable scripts and analyze rights and licensing status for each—identifying creative opportunities and avoiding legal pitfalls to streamline the decision-making process for script revisions.​

Researcher icon

Researcher

Sample prompt: Summarize these scripts [attach relevant links or files], highlight any creative opportunities and legal considerations for our team.​

5. Explore alternative endings​

Based on audience feedback, Copilot can help draft multiple ending scenarios—more surprising, more heartfelt—allowing the team to quickly compare and refine storylines without starting from scratch each time. This enhances storytelling options and accelerates revision cycles. ​

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Copilot in Word

Sample prompt: Generate two alternative endings for our script based on recent audience feedback— one more surprising, and one more heartfelt.​

6. Prepare and share final assets​

Finally, Copilot helps assemble pitch decks, based on creative content, which van be used to summarize content decisions and help ensure all stakeholders are aligned and final materials are on brand.​

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Copilot in PowerPoint

Sample prompt: Draft a pitch deck summarizing our script’s key creative decisions, character developments, and legal status of all assets for stakeholder review.​

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.