Microsoft Scenario Library Media and Entertainment Kickstart a worldwide movie ​premier campaign

Available with: Microsoft 365 Copilot Chat

Media and Entertainment scenario: Kickstart a worldwide movie ​premier campaign

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Scenario

By leveraging Copilot Chat in Web, marketers can rapidly generate tailored campaign narratives, localize content for global audiences, and create plans to help optimize campaign performance.

1. Generate tailored narratives​

A team starts a new premier campaign by brainstorming multiple narratives for different global audiences, accelerating ideation and ensures messaging is relevant and engaging for diverse audiences, leveraging fresh web data for inspiration.​

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Sample prompt: Generate three unique campaign storylines for a movie premier, each targeting a different region using current web trends.​

2. Leverage market trends​

Next, Copilot Chat can help research current web trends to provide real-time market intelligence, allowing marketers to adjust strategies on the fly and maximize campaign relevance and impact.​

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Sample prompt: What are the top trending topics
and hashtags for movie premiers this month?​

3. Localize content creation​

Next, Copilot Chat can help translate and culturally adapt campaign ideas for international markets. This enables rapid localization and cultural adaptation, ensuring the campaign resonates with local audiences and meets global standards— without needing internal translation resources.​

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Sample prompt: Translate our campaign tagline and social post. Suggest cultural adaptations for each market based on recent movie campaigns.​

4. Generate marketing concepts​

Copilot Chat can be prompted to suggest ideas and speed up asset creation by enabling marketers to quickly produce and iterate on marketing materials using web-grounded inspiration.​

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Sample prompt: List 10 ideas for social media visualize and hashtags for a movie premier, referencing recent successful campaigns.​

5. Brainstorm and draft communications​

Once a primary campaign idea has been selected, the team can use Copilot Chat to draft public-facing communications, enhancing collaboration and alignment. ​

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Sample prompt: Draft an announcement for our
movie premier campaign.​

6. Engage audiences for campaign reach​

As a final step, Copilot Chat can help draft engagement strategies that encourage audience participation. This drives audience interaction and organic growth, helping marketers build buzz, foster community, and maximize campaign impact using creative, web-inspired engagement tactics.​

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Sample prompt: Suggest five interactive social media contests to boost engagement for our campaign, referencing other recent viral movie promotions.​

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.