Microsoft Scenario Library Marketing Creating a marketing Bill of Materials (Microsoft 365 Copilot)

Available with: Microsoft 365 Copilot

Marketing scenario: Creating a marketing Bill of Materials (Microsoft 365 Copilot)

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Scenario

Using Copilot to create a marketing Bill of Materials

Reduce time and costs traditionally required for content development while improving quality and engagement.

1. Brainstorm assets

Use Microsoft Copilot to brainstorm a list of assets for an upcoming announcement. Ask Copilot about what assets are currently available.​

Microsoft Copilot icon

Microsoft 365 Copilot Chat2

Benefit: Kickstart your project as you spark ideas with Copilot and take inventory of what is already available.​

Prompt Copilot to come up with a clever tagline for the PR announcement that will be on all marketing materials, tying them together. ​Use Copilot Pages to tweak and finalize the tagline.

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Benefit: Creating captivating taglines is an art – get started by using the power of the AI language model.

Create your messaging and positioning framework by using Copilot in Word to generate a draft, referencing key documents.​

Word icon

Copilot in Word

Benefit: Get to a first draft quickly by relying on Copilot in Word for starting your Messaging and Positioning Framework.

Try in Copilot Lab: Create a messaging framework

Meet with the product group and use Copilot in Teams to summarize the meeting and identify action items to ensure alignment on key features. 

Microsoft Teams icon

Copilot in Teams

Benefit: Leverage meeting recap to capture action items and alignment to move forward.

Try in Copilot Lab: Summarize meetings and videos

Build out additional assets like a product narrative and pitch deck with Copilot in Word and PowerPoint. Use Copilot to generate copy and images.

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Copilot in PowerPoint

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Copilot in Word

Benefit: Use Draft with Copilot to create a product narrative and then Create a presentation adding notes, the product description document and other context.

Try in Copilot Lab: Create a product narrative

Use Copilot in Loop to collaborate with graphic designers and various groups on thr status of assets (draft, in design, in review).

Microsoft Loop icon

Copilot in Loop

Benefit: Use Copilot in Loop to help everyone get to the point by summarizing the content of a Loop page.

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​
Improve quality of campaign content​
  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
Inform market research 
  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.