Microsoft Scenario Library Marketing Content adaptation & localization agent

Available with: Copilot Studio

Marketing scenario: Content adaptation & localization agent

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Scenario

Using AI Agents to build a content adaptation & localization agent

Automate content optimization for different audiences and channels by adjusting formats, applying localized messaging, and maintaining brand consistency across platforms.

1. Review content

The agent is triggered when a content BOM is uploaded to the content management system.

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AI Agent

Benefit: Triggering the agent automatically helps to ensure consistency,

2. Provide recommendations

The marketer is prompted to enter the audience, channels, and regions for the content. The agent recommends content updates and localizations based on the campaign.

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AI Agent

Benefit: The marketer can review recommendations and ask for additional details or provide guidance to the agent to ensure the correct adaptations are performed.

3. Automate localization

The agent automates resizing, language tone adjustments, and translation to meet localization needs.

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AI Agent

Benefit: The agent saves time and reduces spend on outside agencies.

4. Human review

The agent manages the review process of the new content using language-specific reviewers.

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AI Agent

Benefit: The agent ensures that reviews are completed and documented.

5. Distribute content

The agent distributes adapted content across content libraries.

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AI Agent

Benefit: The agent ensures that content is uploaded to the correct repositories so its can be accessed through the organization’s typical channels.

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​

Improve quality of campaign content​

  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

Inform market research ​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.

Improve quality of campaign content

  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

Create pricing and promotional campaigns

Inform market research

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.

Draft marketing assets

  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

Create pricing and promotions

Improve marketing materials

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.