Sales scenario: Quicker customer response and CRM updates

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Available with: Copilot Chat and Copilot Studio Scenario level:
Extend

KPIs impacted

Customer retention

Value benefit

Cost savings

Employee experience

Using Copilot for quicker customer response and CRM updates


1. Review customer history

Prompt Copilot to summarize email threads and meetings with the customer. With Copilot for Sales, view a summary of the opportunity.

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Copilot Studio Agent

Copilot for Sales icon

Copilot for Sales

Benefit: Rapidly get up to speed to on the concerns raised across all the communications you have received.

2. Research product info​

Ask Copilot to gather product information from the Web and create a summary of the issues and suggested next steps.

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Business Chat1

Benefit: Gathering product information from multiple sources and asking Copilot to prepare a summary can save time and increase accuracy.

3. Brainstorm questions

Use Copilot to suggest questions to ask the product team based on the customer request and potential solutions.

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Business Chat1

Benefit: Copilot can help boost creativity by suggesting solutions from its vast knowledge base.

4. Draft proposed response​

Use Copilot in PowerPoint to turn the information you have collected into a great presentation including images and tables.

Microsoft Copilot icon

Business Chat1

Benefit: Use the information from the chat to quickly summarize the proposed solution.

5. Share response

Have Copilot draft an email summarizing the presentation and highlighting how the issues will be resolved.

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Business Chat1

Benefit: Quickly draft emails for the customer.

6. Update CRM

Have Copilot update the CRM record with the solution and record of the email sent.

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Copilot Studio Agent

Benefit: Keep documentation accurate in the CRM system.

1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.