Scenarios

Transform Sales processes

Post-sale follow up & upsell

Manual follow ups are often delayed or forgotten, leading to missed opportunities to flag service concerns or upsell opportunities.

Post-sale customer insights​

Analyze post-sale customer data to uncover upsell and cross-sell opportunities.

Available with: Microsoft 365 Copilot for Sales

Quicker customer response and CRM updates

Coordinate responses across sales, marketing, and product teams using Copilot to research customer context and draft follow-up email.

Available with: Copilot Chat and Copilot Studio

Negotiation & closing

Intensive customer meetings and reliance on intuition rather than data-driven strategies can lead to prolonged negotiations and decrease pipeline velocity.

Create personalized offers​

Analyze customer interactions across the sales cycle using internal and public data to recommend best next steps for closing deals.

Available with: Microsoft 365 Copilot

Lead generation

Manual processes can result in broad, untargeted strategies that result in low conversion rates and higher cost per lead.

Targeted prospecting​

Discover high-quality leads by using Copilot to assist with researching customers and identifying strong prospects.

Available with: Microsoft 365 Copilot for Sales

Create an unsolicited proposal​

Create better proposals by using Copilot to access customer information and develop targeted content.

Available with: Microsoft 365 Copilot for Sales and Copilot Studio

Customer engagement

Generic product pitches often miss addressing specific customer needs, resulting in slower sales discovery cycles and lower engagement from key stakeholders.

Make a customized pitch (Microsoft 365 Copilot)

Research customer context to generate presentations tailored to the specific interests and needs of each lead.

Available with: Microsoft 365 Copilot

Accelerate customer research and sales preparation

Research customer context to generate presentations tailored to the specific interests and needs of each lead.

Available with: Microsoft 365 Copilot Chat

Respond to an RFP

Save time and increase quality of RFP responses by quickly analyzing requirements and enabling the creation of accurate, tailored, high-quality proposals.

Available with: Microsoft 365 Copilot for Sales and Copilot Studio

Make a customized pitch (Copilot for Sales)

Research customer context to generate presentations tailored to the specific interests and needs of each lead.

Available with: Microsoft 365 Copilot for Sales

Improve customer meetings​

Research customer context to generate presentations tailored to the specific interests and needs of each lead.

Available with: Microsoft 365 Copilot for Sales

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help improve customer retention

Improving the quality of sales materials and interactions helps with retention, but the rest of the organization can contribute as well from improved support interactions and first call resolution to improved customer feedback processes to product development.
Improve customer meetings​
  • Research company information​
  • Learn how to pitch the product​
  • Organize information from past interactions​
  • Completely focus during the meeting​

How Microsoft Copilot can help increase revenue per sale

Copilot helps expand opportunities through cross selling. Sellers can use Copilot to get suggestions for cross selling opportunities and then research a better together story. Copilot also assists in pulling together quotes and proposals.
Improve customer meetings​
  • Research company information​
  • Learn how to pitch the product​
  • Organize information from past interactions​
  • Completely focus during the meeting​

How Microsoft Copilot can help improve the close rate

Improving the quality of marketing content and customer interactions such as emails and meetings can help to improve close rates. In addition, improving targeting, pricing analysis, and creating effective promotions can also improve close rates.​
Improve customer meetings​
  • Research company information​
  • Learn how to pitch the product​
  • Organize information from past interactions​
  • Completely focus during the meeting​

How Microsoft Copilot can help increase the number of opportunities pursued

Simplifying and automating tasks like preparing for meetings, tracking tasks, sending emails, creating proposals, and researching customer and product information can allow sellers to pursue more opportunities.
Improve customer meetings​
  • Research company information​
  • Learn how to pitch the product​
  • Organize information from past interactions​
  • Completely focus during the meeting​