Available with: Microsoft 365 Copilot and Copilot Studio
Retail scenario: Craft targeted marketing campaigns
Scenario
Use Copilot to develop and launch personalized campaigns across surfaces
Prompt Copilot to recommend customer segmentation options for consideration based on specific campaign objectives and revenue goals.
Microsoft 365 Copilot Chat1
Benefit: Refine your audience targeting to ensure that campaign messages are reaching the most receptive groups.
Collaborate with your marketing team using Copilot in Teams. It assists in brainstorming campaign ideas, setting goals, and assigning tasks.

Copilot in Teams
Benefit: Accelerate campaign planning, align stakeholders, and ensure a cohesive approach.
Use Copilot to draft marketing content, such as blog posts, social media updates, and email campaigns. It provides real-time suggestions and helps maintain consistent messaging.
Microsoft 365 Copilot Chat1
Benefit: Enhance content quality, save time, and engage your audience effectively.
Use Copilot Studio to build a custom agent based on your sales database. Ask questions such as ‘What was the ROI on this campaign?’ to help inform campaign optimization.

Copilot Studio Agent
Benefit: Optimize campaigns based on data-driven insights, leading to better ROI.
During campaign reviews, Copilot in Teams can assist in summarizing key points, identifying areas for improvement, and suggesting next steps.

Copilot in Teams
Benefit: Facilitate efficient discussions, align stakeholders, and drive campaign success.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
What's next
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