Media and Entertainment scenario: Personalized marketing campaigns
Marketers can use AI for assistance with identifying different audiences and creating tailored marketing campaigns for each newly identified segment.
Available with: Microsoft 365 Copilot Scenario level:
KPIs impacted
Improved ROAS
Value benefit
Revenue growth
Using Copilot to personalized marketing campaigns
1. Audience segmentation
Identify and categorize your target audience based on demographics, interests, and behaviors.
Microsoft 365 Copilot Chat1
Benefit: Use Copilot to refine and better identify your audience targeting to ensure that campaign messages are reaching the most receptive groups.
2. Strategic campaign briefs
Collaborate with your marketing team to brainstorm campaign ideas, set goals, and assign tasks.
Copilot in Teams
Benefit: Use Copilot to accelerate campaign planning, align stakeholders, and ensure a cohesive approach.
3. Content creation and refinement
Draft and enhance marketing content such as blog posts, social media updates, and email campaigns.
Copilot Studio Agent
Benefit: Use Copilot to enhance content quality, save time, and engage your audience effectively through more personalized campaigns.
4. Data-driven insights
Build a custom agent based on your sales database. Ask questions such as ‘What was the ROI on this campaign?’ to help inform campaign optimization.
Copilot Studio Agent
Benefit: Use Copilot to optimize campaigns based on data-driven insights, leading to better ROI.
5. Collaborative campaign review
Summarize key points, identify areas for improvement, and suggest next steps during campaign reviews.
Copilot in Teams
Benefit: Use Copilot to facilitate efficient discussions, align stakeholders, and drive campaign success
6. Social media scheduling
Set up social media posting schedules and manage tasks to maintain consistency.
Copilot Studio Agent
Benefit: Use Copilot to streamline social media management, maintain consistency, and reach your audience at optimal times based on previous analysis.
1Access Microsoft 365 Copilot Chat at m365copilot.com or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web".
2Access Microsoft 365 Copilot Chat at mm365copilot.com, the Microsoft 365 Copilot Chat mobile app or the Microsoft 365 Copilot Chat app in Microsoft Teams, and set toggle to “Work”.
3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
