Media and Entertainment scenario: Data strategy and insights
Available with: Microsoft 365 Copilot and Copilot Studio Scenario level:
KPIs impacted
Boost productivity
Employee satisfaction
Value benefit
Cost savings
Using Copilot to improve data strategy and insights
1. Define the objective
Prepare a brief for your upcoming research by using Microsoft Copilot to write a first draft based on key documents.
Microsoft 365 Copilot Chat1
Benefit: Use Copilot to summarize many types of documents, including PDFs and website content, making it easier to consume dense content online.
2. Gain insight
Access organizational insights by asking questions about your company which can help you understand your data better.
Copilot Studio Agent
Benefit: Use Copilot to understand large amounts of data and information.
3. Synthesize unstructured data
Copilot is capable of handling extensive data sets, without the need for data movement or migration.
Copilot Studio Agent
Benefit: Use Copilot to simplify tasks by providing a conversational interface, which enhances the overall user experience when working with data.
4. Gain feedback from research
Get to the next level by consolidating research, findings, and patterns and understanding what can be actionable.
Microsoft 365 Copilot Chat1
Benefit: Use Copilot to help sift through research on content performance, audiences, and anything else you’re working with it on.
5. Summarize and report data
Automate the summarization process, saving time and reducing manual effort of getting to tailored reporting.
Copilot Studio Agent
Benefit: Use Copilot to streamline the process of analyzing data for both experienced KQL users and citizen data scientists.
6. Communicate insights and information
Document and socialize the insights to help better inform future strategy.
Copilot in Teams
Benefit: Use Copilot to draft communication quicker to help disseminate information across your team and organization effectively.
1Access Microsoft 365 Copilot Chat at m365copilot.com or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web".
2Access Microsoft 365 Copilot Chat at mm365copilot.com, the Microsoft 365 Copilot Chat mobile app or the Microsoft 365 Copilot Chat app in Microsoft Teams, and set toggle to “Work”.
3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
