Microsoft Copilot opportunity to impact key functional area KPIs
Review our KPI overviews and view additional scenario details.
Employee satisfaction
Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.
KPI — Employee satisfaction
Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.
Save time
- Simplify processes and reduce mundane tasks
- Reduce stress by creating a first draft for difficult emails and documents
- Keep work organized
- Reduce overtime requirements
Task organization
- Ensure critical tasks are addressed first
- Track multiple deadlines
Roles
- Creative
- Production Manager
Microsoft AI solutions
- Microsoft 365 Copilot Chat
- Microsoft 365 Copilot
- Copilot Studio
Faster time to market
Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.
KPI — Faster time to market
Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.
Streamline workflows
- Rapidly find information
- Diagnose problems faster
- Check for similar issues and resolutions
- Quickly send follow-up communications
Improve your data
- Use Copilot Studio for secure data retrieval from existing systems
- Quickly analyze trends
- Generate informative charts
- Create strategy presentations
Roles
- Production Manager
- Data Wrangler
- Creative
Microsoft AI solutions
- Microsoft 365 Copilot Chat
- Microsoft 365 Copilot
- Copilot Studio
Optimize marketing spend
Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.
KPI — Optimize marketing spend
Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.
Inform market research
- Research organization information and competitors
- Learn how to position the product
- Recap survey results
Improve demand generation materials
- Draft blogs
with Copilot - Create engaging
social content - Improve quality of emails campaigns
Speed up internal communications
- Have Copilot assist with emails
- Draft email comms and announcements with Copilot
Save time on administrative activities
- Generate meeting notes and follow up items
Roles
- Marketing Manager
- Content Strategist
- Market researcher
Microsoft AI solutions
- Microsoft 365 Copilot Chat
- Microsoft 365 Copilot
- Copilot Studio
Boost productivity
Streamline repetitive tasks and processes such as finding assets, ideation, and communication.
KPI — Boost productivity
Streamline repetitive tasks and processes such as finding assets, ideation, and communication.
Task organization
- Ensure critical tasks are addressed first
- Track multiple deadlines
Meeting insights
- Faster decision making
- Quicker cross team collaboration
- Help reprioritize if needed
Plan creation
- Translation made easy for diverse audiences
- Convert final plan into different formats to meet the end user preferences
Roles
- Creative
- Executive
Microsoft AI solutions
- Microsoft 365 Copilot Chat
- Microsoft 365 Copilot
- Copilot Studio
Transform Media and Entertainment processes
| Key processes | Before AI | Using AI |
|---|---|---|
| Content creation | Content creation relies on manual research and creativity, which can lead to inconsistent messaging and slower time-to-market for marketing materials. | Create and iterate on content faster than before with Copilot |
| Insights and analytics | Manual effort that took time and energy, delaying the benefits of insights on audience or content. | Gain quicker, more actionable insights with Copilot |
| Marketing and promotion | Generic marketing campaigns, disconnected audience experiences, and lack of customer satisfaction. | Develop strategic and personalized campaigns with Copilot |
