Marketing scenario: Targeted campaigns
Available with: Copilot Chat and Copilot Studio Scenario level:
KPIs impacted
Leads created
Cost per lead
Value benefit
Revenue growth
Cost savings
Using Copilot for targeted campaigns
1. Audience segmentation
Prompt Copilot to recommend customer segmentation options for consideration based on specific campaign objectives and revenue goals.
Microsoft 365 Copilot Chat1
Benefit: Refine your audience targeting to ensure that campaign messages are reaching the most receptive groups.
2. Brainstorm assets
Use Copilot to brainstorm a list of assets for an upcoming announcement. Ask Copilot about what assets are currently available, enriched with data from the third-party document repository app.
Copilot Studio Agent
Benefit: Kickstart your project as you spark ideas with Copilot and take inventory of what is already available.
3. SEO optimization
Already have a content topic you want to write about but don’t know where to start? Use Microsoft Copilot to identify the top SEO keywords to reach your audience.
Microsoft 365 Copilot Chat1
Prompt: Identify 10 SEO keywords for a blog post to attract people ages 20-30 who want to reduce their carbon footprint.
4. Content creation and refinement
Use Copilot to draft marketing content, such as blog posts, social media updates, and email campaigns. It provides real-time suggestions and helps maintain consistent messaging.
Microsoft 365 Copilot Chat1
Benefit: Enhance content quality, save time, and engage your audience effectively.
5. Data-driven insights
Use Copilot Studio to build a custom agent based on your sales database. Ask questions such as ‘What was the ROI on this campaign?’ to help inform campaign optimization.
Copilot Studio Agent
Benefit: Optimize campaigns based on data-driven insights, leading to better ROI.
1Access Microsoft 365 Copilot Chat at m365copilot.com or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web".
2Access Microsoft 365 Copilot Chat at mm365copilot.com, the Microsoft 365 Copilot Chat mobile app or the Microsoft 365 Copilot Chat app in Microsoft Teams, and set toggle to “Work”.
3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
