Microsoft Scenario Library Communications Drafting social media copy

Available with: Microsoft 365 Copilot Chat

Communications scenario: Drafting social media copy

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Scenario

Using Copilot to draft social media content

Understand target audiences and craft relevant messages quickly.

1. Platform research

Start by selecting the social platform you’ll be posting to and ask Copilot to research the tone and style of posts from the social account you’ll be posting from.

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Benefit: Ensure social media content resonates with your audience. This strategic alignment sets the stage for authentic engagement

Ask Copilot to suggest a few post ideas on the topic you’re posting about keeping in mind the platform you’re building content for. Then, ask Copilot to generate graphics based on your suggested topics.

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Benefit: Jumpstart the creative process by brain dumping topics and letting Copilot expand on them. Microsoft Designer can help you bring your ideas to life in seconds.

Draft the initial post using Copilot, then refine it using additional prompts to make the content more specific.

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Benefit: Drafting with Copilot gives you a solid foundation, while refinement ensures the message is polished and engaging. This iterative process helps craft the perfect post.

Ask Copilot to refine your social media post with grounding from a specific document or blog post.

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Benefit: By sourcing content directly from provided materials, we maintain authenticity, consistency, and security.

Ask Copilot to adapt your draft content in several different posts that have specific character count and that match the tone of the platform you’re posting to.

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Benefit: Adhering to character limits ensures our message is concise and impactful. Suggested prompt: ‘Can you fit this blog summary into a 140-character tweet?'”

Before posting, ask Copilot to review your post for tone alignment and potential audience sentiment. Then refine with Copilot until it’s perfect!

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Benefit: This step ensures that social media content is not only crafted with precision but also maintains the authenticity of our brand.

KPIs

Opportunity to impact key functional area KPIs

How Copilot can help create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.
Create posts
  • Social inspiration for posts on a chosen platform such as X, LinkedIn, Instagram, etc.
  • Adhere to existing guidelines and guardrails
  • Use relevant social hashtags, emoji, etc.
  • Language translation

How Copilot can help connect to and expand audiences

Copilot can help tailor messaging that resonates with different types of media and influencers.
Content creation
  • Ideate creative new ways to communicate
  • Tailored content to increase engagement and reach
  • Translation to expand global reach
  • Analyze effectiveness to update in real time

How Copilot can reduce the time to plan and execute

With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple stakeholders are involved.
Task organization
  • Ensure critical tasks are addressed first
  • Track multiple deadlines

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.