Microsoft Scenario Library Communications Conduct a media interview

Available with: Microsoft 365 Copilot

Communications scenario: Conduct a media interview

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Scenario

Improve preparations for media appearances to help ensure accurate coverage.

1. Research the interviewer

Ask Copilot to research the interviewer and their publication to understand their previous work and approach to the topic. ​

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Microsoft 365 Copilot Chat1

Benefit: Having context from similar conversations can help you anticipate tough questions that may arise. Search for articles, interviews, and other content they have produced.

Use Copilot to research the demographic of the publication the interviewer works for. This will help tailor the FAQs and responses to the audience's interests and knowledge level.​

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Microsoft 365 Copilot Chat1

Benefit: Understand the publication’s readership, allowing the spokesperson to connect more effectively with the audience’s interests and expectations.

Prompt Copilot to generate anticipated questions. The questions should be informed by the research conducted in the previous steps and crafted to be conversational yet concise.​

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Microsoft 365 Copilot Chat1

Benefit: Proactively prepare for the types of questions that are likely to be asked, enabling the spokesperson to respond confidently and thoughtfully.

Ask Copilot to generate answers for each anticipated question generated in the previous step, using related organization documents to source answers.​

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Microsoft 365 Copilot Chat2

Benefit: Craft answers that align with the organization’s messaging and the spokesperson’s personal voice – all with the context of the interviewer’s approach.

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Use Copilot in Word to create an FAQ document using the Copilot-generated questions and answers from the previous steps.​

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Copilot in Word

Benefit: Ensure consistency and accuracy in the spokesperson’s responses by aligning with the organization’s official stance and create a single source of truth to reference later.

Conduct the interview through Microsoft Teams and query the transcript with Copilot in Teams to judge your spokesperson’s answers against the FAQ Document. ​

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Copilot in Teams

Benefit: Maintain integrity and consistency of messaging and prepare for future interviews.

KPIs

Opportunity to impact key functional area KPIs

How Copilot can help create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.
Create posts
  • Social inspiration for posts on a chosen platform such as X, LinkedIn, Instagram, etc.
  • Adhere to existing guidelines and guardrails
  • Use relevant social hashtags, emoji, etc.
  • Language translation

How Copilot can help connect to and expand audiences

Copilot can help tailor messaging that resonates with different types of media and influencers.
Content creation
  • Ideate creative new ways to communicate
  • Tailored content to increase engagement and reach
  • Translation to expand global reach
  • Analyze effectiveness to update in real time

How Copilot can reduce the time to plan and execute

With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple stakeholders are involved.
Task organization
  • Ensure critical tasks are addressed first
  • Track multiple deadlines

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.