Microsoft Scenario Library Marketing

Using Copilot in Marketing

It’s more important than ever to deliver creative, high-quality content that is authentic to your brand. Marketing teams must overcome the traditional communications gap to develop a cohesive strategy for success.

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Use cases

Transform Marketing use cases

It’s more important than ever to deliver creative, high-quality content that is authentic to your brand. Marketing teams must overcome the traditional communications gap to develop a cohesive strategy for success.

Customer insights & strategy

Customer insights are often spread across fragmented data sources, leading to incomplete customer profiles and missed opportunities for targeted engagement.

Scenarios

BuyExtend

Campaign execution

Manual campaign coordination and tracking can lead to inefficient resource allocation, higher operational costs, and lack of agility in adapting to market responses.

Scenarios

BuyExtendBuild

Transform creative workflows

For creators and producers, Gen AI technologies offer unprecedented opportunities to innovate and streamline their workflows. Generate high-quality content more efficiently, experiment with new creative ideas, and personalize experiences for their audiences.

See how VEGAS is using AI in its creative software here.

 

Scenarios

StartBuyExtend

Day in the life

See how people can use Copilot to perform common tasks throughout their day to save time, generate value, and improve their wellbeing.

Scenarios

BuyExtend

Demand generation

Broad and untargeted campaigns can result in misaligned marketing efforts and lower demand capture and conversion rates.

Scenarios

Buy

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.