Marketing Manager guide
Becky uses Microsoft Clipchamp to create engaging video content that resonates with Contoso Ltd's audience.
8:00 am
Becky starts her day by checking emails and messages using Microsoft Outlook. She reviews any urgent updates from clients or team members and prioritizes tasks for the day using Microsoft To Do. Becky catches up on a missed meeting by watching the recording from the Microsoft Clipchamp homepage, leaving comments and reactions on the video.
Microsoft Clipchamp
Copilot in Outlook
Microsoft To Do
10:00 am
Becky spends her morning creating content for Contoso’s social media channels. She uses Clipchamp to edit and produce engaging videos that showcase Contoso’s products and services. Becky adds text overlays, transitions, and background music to make the videos more appealing, keeping her content on brand using the brand kit assets available in the editor. She uses Microsoft Designer to create thumbnails for her videos before scheduling her content on social media.
Microsoft Clipchamp
Microsoft Designer
Copilot in Outlook
Microsoft Project
11:00 am
Becky participates in a marketing strategy session with her team. She watches her manager’s video presentation made with Clipchamp that captures the team’s attention and presents their ideas clearly. They then discuss upcoming campaigns, review market trends, and brainstorm new strategies to attract potential clients. Becky provides feedback on the effectiveness of recent marketing efforts and suggests improvements.
Microsoft Clipchamp
12:00 pm
Becky takes a break to recharge and have lunch. She often uses this time to network with colleagues or catch up on industry news. Sometimes, Becky watches training videos created using Clipchamp to stay informed and inspired.
Microsoft Clipchamp
1:00 pm
The afternoon is dedicated to client meetings. Becky meets with potential clients to discuss their needs and present Contoso’s solutions. She uses Microsoft PowerPoint to deliver engaging presentations and demonstrate the value of Contoso’s products and services. To make the presentations more impactful, Becky incorporates video content created with Clipchamp, showcasing client testimonials and product demos.
Microsoft Clipchamp
Copilot in PowerPoint
3:00 pm
After the client meetings, Becky works on analyzing the performance of a completed marketing campaign. She uses Power BI to review key performance indicators (KPIs) such as engagement rates, conversion rates, and return on investment (ROI). To share her findings with the wider org at their weekly wrap up, Becky creates a video using Clipchamp, making the data more accessible and engaging.
Microsoft Clipchamp
Power BI
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