Using Copilot in Marketing

Use Microsoft 365 Copilot in the flow of work as a meeting assistant, to draft documents and emails, perform complex data analysis and provide guidance on completing tasks.

Streamline market research and strategy

Simplify the process of developing a new marketing strategy by easily researching and summarizing customer insights across multiple sources.

Available with: Microsoft 365 Copilot

Create agents that can serve as knowledge experts, both internally and with customers, and perform automated tasks. Interact with line of business applications through standard connectors and APIs.

Market research assistant agent

Collect and analyze structured and unstructured data from multiple sources to uncover market trends, audience insights, and competition insights.

Available with: Copilot Studio and Azure AI Foundry

Collect and share product feedback​

Help collect and analyze customer feedback to guide product development activities and update product roadmaps.

Available with: Copilot for Sales and Copilot Studio

Use Microsoft 365 Copilot in the flow of work as a meeting assistant, to draft documents and emails, perform complex data analysis and provide guidance on completing tasks.

Campaign performance tracking​

Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback.

Available with: Microsoft 365 Copilot

Create agents that can serve as knowledge experts, both internally and with customers, and perform automated tasks. Interact with line of business applications through standard connectors and APIs.

Marketing brief creation agent

Streamline data collection of market insights, customize marketing briefs for different stakeholders, and enable real-time collaboration to improve clarity, alignment, and campaign execution.

Available with: Copilot Studio

Targeted campaigns​

Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback.

Available with: Copilot Chat and Copilot Studio

Product launch

Plan and execute a product launch by identifying key action items and owners, identifying gaps, and tracking progress.

Available with: Microsoft 365 Copilot and Copilot Studio

Create agents and apps that use AI and purpose-built LLMs to support automated process flows using custom integrations with line of business applications and databases.

Campaign performance analysis & insights agent

Automate tracking and analysis of marketing campaigns to generate insights and optimization recommendations.

Available with: Copilot Studio

Use Copilot Chat to search for information, generate ideas, and summarize documents and analyze data.

Content creation

Reduce time and costs traditionally required for content development while improving quality and engagement.

Available with: Microsoft 365 Copilot Chat

Use Microsoft 365 Copilot in the flow of work as a meeting assistant, to draft documents and emails, perform complex data analysis and provide guidance on completing tasks.

Creating a marketing Bill of Materials (Microsoft 365 Copilot)

Reduce time and costs traditionally required for content development while improving quality and engagement.

Available with: Microsoft 365 Copilot

Create agents that can serve as knowledge experts, both internally and with customers, and perform automated tasks. Interact with line of business applications through standard connectors and APIs.

Content adaptation & localization agent

Automate content optimization for different audiences and channels by adjusting formats, applying localized messaging, and maintaining brand consistency across platforms.

Available with: Copilot Studio

Compliance check agent

Automatically ensure marketing content aligns with brand guidelines and regulatory standards by proactively detecting inconsistencies and flagging compliance risks before publication.

Available with: Copilot Studio

Creating a marketing Bill of Materials (Copilot Studio)

Reduce time and costs traditionally required for content development while improving quality and engagement.

Available with: Microsoft 365 Copilot and Copilot Studio

Use Microsoft 365 Copilot in the flow of work as a meeting assistant, to draft documents and emails, perform complex data analysis and provide guidance on completing tasks.

A day in the life of a Marketing Manager

See how a Marketing Manager can use Copilot to create content.

Available with: Microsoft 365 Copilot

A day in the life of a Product Marketing Manager at Microsoft

See how Cynthia uses Copilot to manage communications and create content.

Available with: Microsoft 365 Copilot

A day in the life of a Product Marketing Manager at Microsoft

See how Andrea uses Copilot to manage communications and create content.

Available with: Microsoft 365 Copilot

Create agents that can serve as knowledge experts, both internally and with customers, and perform automated tasks. Interact with line of business applications through standard connectors and APIs.

A day in the life of a Marketing Manager

See how a Marketing Manager can use Copilot to manage a campaign.

Available with: Microsoft 365 Copilot

Use Microsoft 365 Copilot in the flow of work as a meeting assistant, to draft documents and emails, perform complex data analysis and provide guidance on completing tasks.

Create a new offering​

Speed the process of creating new offers by analyzing past performance and brainstorming new ideas. Draft targeted messaging to communicating new offers to sellers.

Available with: Microsoft 365 Copilot