Use cases

Transform Communications use cases

Support organizational goals to help inform and shape perception with a wide range of audiences, both internal
and external. 

Day in the life

See how people can use Copilot to perform common tasks throughout their day to save time, generate value, and improve their wellbeing.

Scenarios

Media and analyst relations

Teams must produce regular updates and be prepared to respond quickly and appropriately during crises. Real-time data analysis enables rapid response with data-backed messaging strategies. AI-powered monitoring tools can scan news, blogs, and social media in real time. Sentiment analysis helps gauge public perception and detect potential PR crises early.

Scenarios

Internal communications optimization

Communications teams must ensure consistent and effective communication within large or distributed teams. AI can help to reduce long cycle times to draft and review content to ensure optimal timing of message delivery. AI-driven analytics can assess engagement with internal messages and suggest improvements.

Scenarios

Content creation and personalization

Creation of public-facing content can be slow especially when crafting high volumes of engaging, personalized content across multiple channels. Generative AI tools can draft emails, social media posts, press releases, and blog articles that are tailored to different audience segments based on behavior, preferences, or demographics.

Scenarios

KPIs

Opportunity to impact key functional area KPIs

How Copilot can help create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.

How Copilot can help connect to and expand audiences

Copilot can help tailor messaging that resonates with different types of media and influencers.

How Copilot can reduce the time to plan and execute

With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple stakeholders are involved.